Recherche et perspectives
Designing Communication Intelligence for Content Teams
A new discipline is emerging at the intersection of design, development, and communication strategy. Foundation Creators build complete systems of section-level components that transform how professional websites get made—enabling content teams to create sophisticated web experiences without touching code. These professionals combine genuine design and development expertise to solve a crucial challenge: making professional web development accessible to non-technical teams. This white paper reveals why scattered professionals—from design system engineers to template creators to agency technologists—are converging toward this new discipline, how it transforms the economics of web development from services to products, and why building systems that serve both content teams and end users represents a fundamental shift in how we think about web development expertise.